Years

2022 - 2023

Services

Strategy,
Prototype
Design System,
Mobile Design

Industry

Mobility

Customer

Motto

Overview

A smoother way to ride your city.

Motto is a French e-bike subscription service created to make urban mobility effortless. We redesigned the mobile experience to reflect this promise through a calm, intuitive and human centered interface. The new journey mirrors the rhythm of everyday movement and reinforces Motto’s vision of simplicity and freedom.

Challenge

Make urban mobility feel as easy as riding downhill.

Riders needed a digital companion that supported their habits without adding friction. The existing experience lacked hierarchy and clarity, creating moments of hesitation in situations where reassurance was essential.

Solution

A companion app built for real-world rides.

We focused on the essential moments of the rider’s journey. The onboarding is clearer and more welcoming, bike pairing unfolds naturally, and the dashboard reveals essential information without noise. Every element was refined to reduce mental load and inspire trust, turning the app into a quiet companion that enhances movement.

Income & Testimonials

A stronger and more trusted platform

"Guillaume brought structure, consistency and personality to our platform. The product now reflects exactly what we want to stand for with our customers."

Nicolas Zantour
CEO Dishop

2025 ©️ Guillaume Marc